It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Author: stratecutionstories
The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*
Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More
Are you Content with your Content? 5 ways to fail in content marketing*
Yogi Berra famously said about a popular nightspot, “No one goes there anymore. It’s too crowded.” Berra might have said … More
Happy ‘View’ Year
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More
Is Annoyance A Media Strategy?
Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More
Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*
It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More
Mobile isn’t just ANOTHER screen…*
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More
The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More
Meet the new model. Same as the old model.*
It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is … More
Guest Post: 8 Leadership Challenges You Can Solve With the Leadership Matrix
Mike Figliuolo and his Thoughtleaders blog has been a blogging hero of mine for a while. One of the highlights … More
Michael Baer's Stratecution Stories 