No matter what your business is, from making ads to making widgets, there’s one aspect in driving excellence that’s more … More
Category: Uncategorized
Generally Speaking, Specificity is Good
“Engagement” is the current darling of our marketing and advertising world. Everything is focused on creating it. The AAAA and … More
Bullets vs. Cannonballs
Everyone knows that a home run has much more impact than a single. And everyone digs the long ball. So … More
Politicians are not Stratecutors
It’s political season. And I am constantly struck by how old-fashioned it all seems. While we’re seeing mainly the Republican … More
The “Good” and the “Great” are NOT Enemies
Everyone knows the saying “the good is the enemy of the great”. And everyone knows the type of person who … More
Mastering the Art of Transforming Nothing into Something
In a terrific article about learning the skills of “entrepreneurship”, Scott Adams (of “Dilbert” fame) describes his education in this way … More
Remaining “stupid”
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge”. Stephen Hawking “Nobody knows nothing”. William … More
The not-so-little things
We’ve all heard the old saw “It’s the little things that matter most”. The sprinkles on the cupcake, cutting the … More
