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Michael Baer's Stratecution Stories

Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher

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Tag: engagement

Wrong is Right: It’s more important to be willing to be wrong than to desire to be right

Given a choice, who wouldn’t rather be right than wrong? That’s an easy question to answer. And with whom would … More

advertising, advertising blog, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

The Dis-comfort Zone – Getting comfortable with discomfort

Watching the fiscal cliff negotiations over the past few months has provided us many valuable lessons. One might be, you … More

advertising, advertising blog, Brand, Business, Comfort zone, Creativity, engagement, Leadership, Learning, management, marketing, marketing blog, media planning, Problem solving, stratecution, strategy

Thinking INSIDE The Box – The key to innovation isn’t blue skies and creative freedom

Creativity has never been more important in business than it is today. The demand for innovation and new ideas is … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, innovation, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

“Media Agnosticism” Must Die: Enter the media-specific era

     Today, I have a special treat for you – today’s guest post comes from John Doyle, digital innovator, strategist … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, John Doyle, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

A Plea For Some In-efficiency – Too much efficiency can be a bad thing

No matter where you look, you will find hundreds of pundits, management consultants, business gurus and organizational experts all singing … More

advertising, advertising blog, Brand, Business, CMO, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

Stop Looking For The Right Answer – There ARE no right answers

As human beings, we are instilled, very early on, with the concept of right and wrong. “Don’t do this”, “no, … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, Real life, stratecution, strategy

Evolution is Mandatory – The new normal demands iteration, evolution and adaptation

The only constant is change. Heraclitus No matter how much you learn, experience and know, there’s only one thing you … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

Why, Oh Why – In praise of the question “why?”

Nancy Willard once said, “Questions are more important than answers” (I’ve also written on the importance of asking questions). And, … More

advertising, Brand, Business, Creativity, Cross-functional team, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, Problem solving, stratecution, strategy

Trying To Turn Lemons Into Orange-ade – Why do so many companies try to steer people away from what they’re good at?

Imagine the following scenario, if you will: A record executive comes up to Mick Jagger some years ago and says … More

advertising, advertising blog, Brand, Business, Creativity, Cross-functional team, digital advertising, engagement, execution, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

Failing Up – How to fail your way to the top

As a kid, I always wondered why baseball managers would flame-out on one team, and yet get hired immediately the … More

advertising, advertising blog, Business, Creativity, digital advertising, engagement, execution, failure, Leadership, management, marketing, media planning, Michael Baer, stratecution, strategy

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