It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is…
Guest Post: 8 Leadership Challenges You Can Solve With the Leadership Matrix
Mike Figliuolo and his Thoughtleaders blog has been a blogging hero of mine for a while. One of the highlights…
Disintegrating “Integration”*
There are lots of buzzwords and ism’s thrown around in advertising. But none are used with such ubiquity as Integration.…
5 Ways You’re Doing Mobile Wrong*
There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared…
An Impression is Anything But…*
What is an “impression”? If you’re speaking English, an impression is an indelible mark left on someone. It’s pressed into…
The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*
There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation…
Right-sizing Big Data*
The ad business is driven by sound bytes and buzzwords. And I don’t have to tell you that one of…
The myth of “I prefer their early work”
I was talking with someone I know about a band that I love. He’s into music, too – but, to…
What you DON’T do is as important as what you do*
It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the…
You Are Not Special – It’s about what you do, not who you are
As a younger person, my friends and I thought we were special, as most young people do. I remember, during…
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