It’s so easy, and oh-so natural, for us all to view ourselves as exceptional. As having gotten to where we…
Still awaiting the advertising industry’s ‘iTunes moment’*
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a…
The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*
Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their…
Are you Content with your Content? 5 ways to fail in content marketing*
Yogi Berra famously said about a popular nightspot, “No one goes there anymore. It’s too crowded.” Berra might have said…
Happy ‘View’ Year
Over the course of the past year or so, ad viewability has become one of the hottest topics in digital…
Is Annoyance A Media Strategy?
Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that…
Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*
It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no…
Mobile isn’t just ANOTHER screen…*
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”.…
The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies…
Meet the new model. Same as the old model.*
It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is…
Michael Baer's Stratecution Stories 