It’s time for CEOs who choose to go-to-market without marketing leadership and documented strategies to recognize that they’re making a choice – they’re choosing to live with the material risks of waste, poor performance, and unhappy and ineffective teams.
Tag: CMO
The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More
THINK small – Big ideas only work when you also think small
A Plea For Some In-efficiency – Too much efficiency can be a bad thing
No matter where you look, you will find hundreds of pundits, management consultants, business gurus and organizational experts all singing … More
The “Good” and the “Great” are NOT Enemies
Everyone knows the saying “the good is the enemy of the great”. And everyone knows the type of person who … More
