“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More
Tag: digital advertising
Smart is Over-Rated
A number of years ago, I worked with a client that had a Marketing Director who was very difficult. My … More
“Creative” Is Not Just a Department – Creativity is everyone’s responsibility*
“Everybody has creative potential, and from the moment you can express it, you can start changing the world” Paulo Coelho When … More
YOU CALL THAT AN INSIGHT?
US Supreme Court Justice Potter Stewart famously said he could not define pornography, but he “knew it when he saw it”. That’s … More
Ideas are a-dime-a-dozen. What are you going to DO with yours?
I think most people would agree that ideas make the world go around. Ideas can move mountains, ideas are … More
Get outside your bubble – and stop the echo-chamber thinking
“Lesson number 2: Don’t get high on your own supply” Elvira Hancock Today’s business world is in need of “groundbreaking … More
THINK small – Big ideas only work when you also think small
Wrong is Right: It’s more important to be willing to be wrong than to desire to be right
Given a choice, who wouldn’t rather be right than wrong? That’s an easy question to answer. And with whom would … More
Thinking INSIDE The Box – The key to innovation isn’t blue skies and creative freedom
Creativity has never been more important in business than it is today. The demand for innovation and new ideas is … More
“Media Agnosticism” Must Die: Enter the media-specific era
Today, I have a special treat for you – today’s guest post comes from John Doyle, digital innovator, strategist … More
