It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More
Tag: marketing
Mobile isn’t just ANOTHER screen…*
When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More
The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*
There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More
The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*
There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More
The myth of “I prefer their early work”
I was talking with someone I know about a band that I love. He’s into music, too – but, to … More
Expertise in Generalism – 6 reasons generalists are more important than specialists*
More and more, the business world seems to be ruled by expertise. Subject matter experts. Vertical specialists. Domain authorities. Companies … More
You Can’t Polish a Turd – so just stop trying.
As a student of human nature, I’m always amazed at the obsessive way we, the human race, go out of … More
Don’t Vote For Yourself – A case for kindness
Mike Figliuolo and his Thoughtleaders has been one of my favorite bloggers for a long time – he’s practically one … More
Want What You Have – and not what you think you want
“It is better to want what you have than to have what you want” Philemon When I was a youngster, … More
Smart is Over-Rated
A number of years ago, I worked with a client that had a Marketing Director who was very difficult. My … More
