"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher
It’s time for CEOs who choose to go-to-market without marketing leadership and documented strategies to recognize that they’re making a choice – they’re choosing to live with the material risks of waste, poor performance, and unhappy and ineffective teams.
When seeking growth, where should you turn to first? You might be surprised to hear you should start with your current customers.
Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.
Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?
Startups and early-stage companies usually exhibit an impressive scrappiness. This ethos is built up from a small group of passionate … More
You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will … More
We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that … More
Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.
Most companies start their annual marketing planning as if they’re starting from scratch. But your marketing plan should feel more like it’s a chapter in a longer story.
Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.
Michael Baer's Stratecution Stories 