MARKETING CAN’T POLISH A TURD

Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More

EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

“GROWTH MARKETING” WON’T BUILD YOUR BRAND

There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More

EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Regardless of what they’re called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

IT’S BETTER TO BE IM-PERFECT

In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

DO LESS, SO YOU CAN DO MORE*

For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.