While there’s been a lot of good conversation about Diversity, one area that’s not been discussed is “career diversity”. And career diversity can be the superpower you, and your organization, need.
Tag: stratecution
EVERYONE’S IN SALES
In most companies, there’s a single department called “Sales”. These are the people with quotas, lead lists, client calls and … More
JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD
Marketing has massively evolved and proliferated. There are exponentially more ways to activate your brand – and it’s easier to … More
IF IT WAS EASY, EVERYONE WOULD BE DOING IT
The difference between success and failure is usually how much effort we’re willing to put in. Going an extra mile … More
“GROWTH” IS NOT A STRATEGY
Every business wants growth. Growth is the holy grail. Because growth sets you apart from your category and gives you … More
EUREKA! IS JUST A STARTING POINT*
The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More
EVERYONE IS FAKING IT
Most of us experience feelings of self-doubt. Where we think we aren’t smart enough, we have no idea what we’re … More
RINSE. REPEAT. REPEAT. REPEAT. REPEAT.
So you wrote the great white paper. Held a smart and successful webinar. Designed a data-driven customer journey. What’s left … More
KNOWERS v. LEARNERS
We’ve all been around long enough to learn a few (thousand) things. And, no doubt about it, experience and knowledge … More
Still awaiting the advertising industry’s ‘iTunes moment’*
It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More
Michael Baer's Stratecution Stories 