IT’S NOT ABOUT YOU

When discussing your work, I’ll bet you talk about what you physically do. The actions you take. The tangible outputs … More

LUCKY OR GREAT

It’s so easy, and oh-so natural, for us all to view ourselves as exceptional. As having gotten to where we … More

Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*

Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More

Are you Content with your Content? 5 ways to fail in content marketing*

Yogi Berra famously said about a popular nightspot, “No one goes there anymore. It’s too crowded.” Berra might have said … More

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*

It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More