“GROWTH” IS NOT A STRATEGY

Every business wants growth. Growth is the holy grail.  Because growth sets you apart from your category and gives you … More

EUREKA! IS JUST A STARTING POINT*

The story is age-old. It’s said that Archimedes was the first to utter the term, having the very first “eureka” … More

Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More

5 Ways You’re Doing Mobile Wrong*

There’s no denying we’re deep into the age of Mobility. Mobile phones are universal, and smart phone penetration has neared … More

The Tyranny of ‘Scale’ – How scale keeps us playing by old rules*

There it was, in HuffPo, in a listicle called “10 Tricks to appear smart during meetings”. Along with a recommendation … More

The myth of “I prefer their early work”

I was talking with someone I know about a band that I love. He’s into music, too – but, to … More