EVERYONE IS FAKING IT

Most of us experience feelings of self-doubt. Where we think we aren’t smart enough, we have no idea what we’re … More

RINSE. REPEAT. REPEAT. REPEAT. REPEAT.

So you wrote the great white paper. Held a smart and successful webinar. Designed a data-driven customer journey. What’s left … More

KNOWERS v. LEARNERS

We’ve all been around long enough to learn a few (thousand) things. And, no doubt about it, experience and knowledge … More

Still awaiting the advertising industry’s ‘iTunes moment’*

It was fourteen years ago, on April 28, 2003, that Apple introduced iTunes. The music industry had been undergoing a … More

The Case For A Branded App: 6 Reasons you should have a mobile app for your brand*

Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their … More

Happy ‘View’ Year

Over the course of the past year or so, ad viewability has become one of the hottest topics in digital … More

Is Annoyance A Media Strategy?

Again and again, I have ads served to me that interrupt my digital and mobile actions. Popups are delivered that … More

Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius*

It’s our nation’s 240th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no … More

Mobile isn’t just ANOTHER screen…*

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. … More

The ‘Reverse’ Job Description: A Company’s Responsibility to Employees*

There’s a “war for talent” out there. It’s an increasingly competitive landscape for recruiting and retaining talented employees, and companies … More